For example, to find different events happening in your area, you can use (events AND football club) Newcastle Upon Tyne. The easiest way to find these is to use Google with search operators. These may fall into some of the categories listed above (such as concerts or sporting events) that are happening locally. So you’ll want to start looking to sponsor events that may be outside the scope of your industry.
However, do note that sticking only to popular events in your industry will limit the number of high-quality event links you can acquire for your website. Here’s an example from the Engage conference (formally SearchFest).Īs you most likely already have an understanding of the quality and expected attendance of these events, it cuts down on the time needed to find and vet them. Most events will have a page dedicated to sponsors where you can register to sponsor an upcoming event. Some good examples for our industry are brightonSEO and SaaStr. There’s no doubt you are already familiar with several of the most popular events in your industry. There are two things you can do to find great events to sponsor.įirst, you can start by focusing on industry-specific events. Of course, to get started, you will need to both find and vet potential events to see if they are worth investing your time and money into. The following are some examples of events that may work for you: Sponsoring different types of events depends on your industry. However, it takes a lot of preparation, planning, time and, of course, money.Ī much easier (but just as powerful) way to build event links is through event sponsorships. Hosting an event is one of the best link building strategies.
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