A good ranking on large review platforms can be a great help in customer acquisition because consumers tend to choose the first visible ads, i.e. Review portals also have the aspect of a marketing tool. Rating customer review sites as marketing tools The ratings, therefore, have a significant impact on consumer behavior. Consumers use the opinions of other consumers to form an image of brands, products, services, and companies. Rating portals have an opinion-forming function and significantly impact consumers’ purchasing decisions. These quantitative assessments are usually justified by free text comments describing the brand or customer experience, i.e., the brand and customer experience.
It is common for opinions to be given in standardized, quantitative ratings like stars or scores with rating portals. As a rule, individual review platforms serve specific industries, such as TripAdvisor for the tourism industry or Yelp for the catering and service industry. What are customer review sites?Ĭustomer Review Sites are online platforms that enable consumers to make public opinions and ratings (ratings) on products, companies, or services.
It is, therefore, essential for companies to deal extensively with rating portals. Customer Review Sites are now an integral part of every customer journey.
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